Wednesday, September 4, 2013

Email Marketing


Remember back in the late 1990’s when email was the latest and greatest thing to happen to society? Not only did it keep friends, families, and businesses connected, but it created a whole new realm of marketing activity that took the world by storm. Fast-forward a few years to the rise of social media networks like Facebook and Twitter, and the world of Internet marketing shifted once again. With the boom in social media use, many people assumed that email marketing would soon become obsolete and lose its status to social media marketing. However, that assumption is far from reality based one some of the most recent statistics. 


Email still dominates in information sharing, with more than 100 trillion messages sent each year. Statistics released by the Direct Marketing Association show that in 2011, firms made $40 on average for each dollar spent on email marketing. Why is this? By the numbers, there are still far more email accounts worldwide than social media users, with about 3.3 billion email accounts compared to about 1.73 billion social media users in 2013. Additionally, email is becoming more and more accessible with the rise of smartphones. In fact, 8 out of 10 smartphone users report checking and sending email with their device. And intuitively, it makes sense that email still reaches the majority of online users since it’s more of a cross-generational tool. While the 18-29 age group makes up about 89 percent of social media users, email is still a popular tool for those in their middle ages or senior years whether for work, keeping in touch with friends and family, or for online shopping. 

But not all email marketing is created equal. The most successful campaigns incorporate the right strategy for the best, highly-targeted audience. At Take5 Solutions, we’ve found a way to create email marketing strategies combined with other aggregated consumer data that boosts effectiveness and ROI of email marketing campaigns drastically. For example, just by combining email marketing with direct marketing, you could boost response rates by 25%. With our Flexible Interface Technology (FIT), we’re able to provide marketers and advertisers with the benefits of both email and social media marketing. With this technology, we identify consumer niche markets through individual social media usage, and we match back that data with robust in-house files, including email address. Learn more about how FIT can boost your email marketing campaigns here.  

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